News:

Wybone bins help Wigan Council reduce litter, for good!

July 5, 2017

Having worked together since 2010, Wigan Council are now one of the participating authorities in the Bin it for Good campaign, ran by Keep Britain Tidy and aims to encourage people to put their rubbish in bins for good causes. The bin acts as a charity collection point; the more rubbish that ends up in the bin and the less litter that’s on the floor, the more money is given to nominated local charities.

The campaign turns litter and recycling bins into ‘charity bins’ with highly visible stickers. Keep Britain Tidy have been testing the concept since 2014, and around 42 small local charities have benefitted from almost £11,000 from people simply putting their rubbish in a bin in 14 partner areas across England.

Overall, 60% of people involved in the campaign testing said the campaign had made them more aware of how the area looked and 68% said that it made them want to put their rubbish in a bin. Alison Ogden-Newton, CEO of Keep Britain Tidy explained how the campaign is proving to make a difference.

“We estimate that in partner areas, Bin it for Good has prevented one tonne of litter from being dropped and 45% of residents said they thought that it had resulted in less litter in their area.

Perhaps the most important statistic of all though is that Bin it for Good resulted in on average, a 24% reduction in the amount of litter dropped in participating areas and in some places, the reduction was up to 80%.”

We’ve been supplying Wigan Council with our MLB/112 Steel Litter Bins. Manufactured from galvanised steel, this unit collects 112 litres of waste. It comes complete with a galvanised steel liner, and four large apertures with internal litter deflectors to ensure waste goes inside the bin.

Additional options include choice of colour, the lid style and vinyl artwork; it can be completely tailored to suit your requirements! Wigan Council have a personalised laser cut logo to the left and right side of the bin, with a powder coated backing plate.

Leading up to next year, Keep Britain Tidy plan to provide part of the funding for up to 20 local authorities or other land managers to run Bin it for Good in their area, presenting the opportunity for more Wybone bins to be transformed into charity bins to help reduce litter across the country.

Read more about this story in this month’s CIWM Journal.

If you would like our help with a litter or recycling campaign, give us a call on 01226 352333 or drop us an email to hello@wybone.co.uk

Bin it for Good