Wybone cup recycling bins involved in Hubbub’s Cup Fund

September 19, 2019

Hubbub’s Cup Fund is the UK’s largest grant fund to support a new cup recycling infrastructure, providing support and better facilities to improve cup recycling.

The fund is in partnership with coffee chain Starbucks, following their introduction of a 5p cup charge on single-use paper cups.

Hubbub are a London based charity, who create campaigns to help the environment. We’ve worked with the charity on a number of projects. Most recently in their #LeedsByExample campaign to improve recycling in Leeds City Centre, introducing our cup recycling bins into shopping centres and coffee chains.

The grant will provide one year of funding between £50,000 and £100,000 to each successful cup recycling project. These grants will go towards boosting cup recycling facilities and providing quality communication and marketing support with measurement and evaluation. The successful winners of these grants were announced earlier this week.

We’ve worked with a number of the Cup Fund winners over the past year to provide efficient recycling solutions. We provided our Eco Cup Recycling Units to Forge Recycling who are a waste management service based in Leeds. The grant they receive from Hubbub will fund a cup recycling project in the City of York, in a partnership with the York BID, LNER and York University. The project aims to recycle 500,000 paper cups in a year.

Bywaters will be introducing cup recycling schemes across three universities; the University of Westminster, Queen Mary University and London School of Economics. The company will introduce cup recycling bins, offer rewards and run communication events to engage students. Their project aims to recycle 600,000 paper cups in their first year.

We’re currently in talks with a number of Hubbub’s winners, who are looking to introduce cup recycling schemes into their organisation – with an overall estimate to collect over 3 million coffee cups through the campaign.

Our cup recycling units are shaped like takeaway coffee cups, manufactured from galvanised steel with rolled circular bodies and vacuum formed durable plastic lids. We think this design is eye catching and will encourage users to segregate and accurately dispose of their waste.

The Deluxe Cup Recycling Unit has six internal tubes that stack the cups and lids, with a separate collection tube for liquid waste; this efficient way of collecting cups reduces their volume by up to 75%. When the lid is lifted, the tubes open at the bottom allowing the cups to fall directly into the waste bag.

The Eco Cup Recycling Unit has only three apertures for cups, lids and liquid waste, with a front facing sloped display board with cup recycling vinyl artwork. These three individual sections create segregated waste streams.

Unfortunately, the UK only has a handful of companies that recycle paper cups – those who do make the best efforts to raise awareness of the issue. One of which has worked with us recently – waste management company James Cropper has been selected as a recycling partner for the winners of the fund. To coincide with the cup fund, they have introduced the CupCycling scheme which aims to recycle over seven million more disposable cups.

At their plant, they recycle old coffee cups into packaging – some of their well-known customers include Lush and Selfridges. The cups are collected, sorted and baled. Unique to others, James Cropper has the facility to remove the inner plastic lining, this prevents coffee cups from being recycled at a normal plant. The plastic is sent to another recycling partner and the fibres from the cups are used to make paper and packaging.

Here’s the full list of winners:

  • Better Bankside BID
  • Camden Climate Change Alliance
  • Bywaters
  • Grosvenor UK & Ireland
  • Brixton BID
  • DS Smith
  • Bristol Waste Company
  • Forge Recycling
  • Westmorland
  • British Land
  • University of Northampton
  • Oxford Direct Services

If you would like to get involved with a cup recycling scheme, we’d be more than happy to help. Feel free to get in touch, give us a call on 01226 352333 or send us an email to